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Seal the Seasons
Food recalls are a fact of life in the food industry, and they can happen for a variety of reasons. Whether it’s a quality or packaging problem, or a food-safety issue, consumers expect a recall to be executed within 24 to 48 hours. But in reality, it sometimes takes weeks to pull a product. This is frequently due to communication issues, since everyone along the supply chain—the grower, supplier, packing and distribution centers, corporate office, and the retailer or restaurant—all must be notified, and a recall plan must be set in motion.
“FoodLogiQ came up with a very elegant way to manage that process through their Recall + Response tool,” says Bryan Cohn, vice president of supply chain and market research for Seal the Seasons, a fast-growing food manufacturer based in Chapel Hill, North Carolina. “Because I can notify my supply chain in real-time, I can activate a product recall at any point along the supply chain, up to the point of having it pulled off the store shelf—if the product made it that far—within 24 to 48 hours. Then we can report back in real-time to whatever regulatory authority is overseeing the recall or withdrawal. In my eyes, that is a truly effective recall, because we’ve kept the consumer safe, and we’ve done it in a timely and efficient manner.”